Post by account_disabled on Jan 25, 2024 5:05:15 GMT
People are accustomed to constantly wanting something from them: purchases, registrations, reviews and subscriptions. It’s all the easier to stand out against this background if you do the opposite. Don't ask for anything, but offer the user something valuable. This way you will increase loyalty and be able to easily replenish your contact base. Lead magnets, which will be discussed in the article, work on this principle. Read what their advantages are, which “buns” work best for different types of business and where to get ideas. Reading time: 16 minutes Lead magnet: what is it? Benefits of Lead Magnets What should a lead magnet be? Where to Find Lead Magnet Ideas How to create a lead magnet Examples: what types of lead magnets are there? Summary Lead magnet: what is it? A lead magnet is a unique piece of content or service that you offer to a user in exchange for their contacts.
This is Fax Lists literally a “magnet” to attract a client. Requesting a phone number or email is an invasion of personal boundaries, so users are reluctant to share data. But when you give something valuable for it, a person perceives such a request as an equal exchange. The main thing is not to confuse lead magnets with standard offers that are available on almost all sites. “Subscribe to our updates to always be aware of our new products” is not a lead magnet. In this case, the user clearly understands that your brand just wants to get their email and flash before their eyes more often. That is, he primarily cares about his own benefit. “Get a free book with 50 tips to increase sales” - but this is already a lead magnet.
There is nothing about the brand here, but such a book may come in handy. Ideally, a lead magnet is something that the user would otherwise pay money for. But thanks to you, he gets it for free. For example, the Infusionsoft service uses a guide on converting leads using lead magnets as a lead magnet Lead magnet example A lead magnet is not the only way to collect an email database. We recommend a useful article on the topic “6 ways to collect a database for email distribution” . Benefits of Lead Magnets Possibility to replenish the email database for mailing or receive phone numbers for SMS mailing or cold calls. Be sure to provide a consent button for the collection and processing of personal data if you are planning an email newsletter.
This is Fax Lists literally a “magnet” to attract a client. Requesting a phone number or email is an invasion of personal boundaries, so users are reluctant to share data. But when you give something valuable for it, a person perceives such a request as an equal exchange. The main thing is not to confuse lead magnets with standard offers that are available on almost all sites. “Subscribe to our updates to always be aware of our new products” is not a lead magnet. In this case, the user clearly understands that your brand just wants to get their email and flash before their eyes more often. That is, he primarily cares about his own benefit. “Get a free book with 50 tips to increase sales” - but this is already a lead magnet.
There is nothing about the brand here, but such a book may come in handy. Ideally, a lead magnet is something that the user would otherwise pay money for. But thanks to you, he gets it for free. For example, the Infusionsoft service uses a guide on converting leads using lead magnets as a lead magnet Lead magnet example A lead magnet is not the only way to collect an email database. We recommend a useful article on the topic “6 ways to collect a database for email distribution” . Benefits of Lead Magnets Possibility to replenish the email database for mailing or receive phone numbers for SMS mailing or cold calls. Be sure to provide a consent button for the collection and processing of personal data if you are planning an email newsletter.